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 Ticket Sales Go 'Paranormal'

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PostSubject: Ticket Sales Go 'Paranormal'   Mon Oct 24, 2011 12:07 am

The horror film "Paranormal Activity 3" finally scared up some serious business at what has been a quiet box office.

Released by Viacom Inc.'s Paramount Pictures, the third discount jerseys installment of the low-budget series grossed $54 million over the weekend from 3,321 locations, according to early estimates. The sum includes $8 million from midnight screenings on Thursday night. The studio also hosted sneak preview screenings in 20 cities around the world on Tuesday to release as part of their "Tweet To See It First" social-media campaign.

The opening is the highest ever for a film released in October, nfl jerseys cheapbesting the $50.4 million opening of "Jackass 3-D" last year. That film was also released by Paramount.

Made for $5 million, "Paranormal Activity 3" out-grossed the jerseys wholesale opening weekend of its predecessor, which made $40.7 million on the same weekend last October. It went on to make $177.5 million world-wide.

Paramount Vice Chairman Rob Moore attributes the film's success to a number of factors, including the franchise's ability to stay true to its brand and positive reviews, which helped draw in an older audience. The over-25 crowd made up 47% of the audience, an increase steelers jerseys cheap of seven percentage points from the same age group that went to see "Paranormal Activity 2."

"The film is a good scare without using gore as a fallback," says Mr. Moore.

The weekend's other new releases fared less well. "The Three cheap jerseys Musketeers," which was produced by Constantin Films and distributed in North America by Summit Entertainment LLC, grossed $8.8 million from 3,017 locations. Three-D screenings of the remake of Alexandre Dumas's novel made up roughly 55% of the film's estimated gross.

"Johnny English Reborn," a $45 million action film starring British comic Rowan Atkinson, earned $3.8 million from 1,552 locations for Comcast Corp.'s Universal Pictures. The film, however, has been a success overseas and has grossed $104.5 million world-wide to date.

In limited release, "Martha Marcy May Marlene," from News Corp.'s Fox Searchlight, earned $137,541 from four locations in New York and Los Angeles. News Corp. also owns The Wall Street Journal.
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